Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 8060 25 Appropriate Information Channels Knowing your main audiences – current and intended – use appropriate vehicles for providing information to them. Two-way interaction is even better, so managers should aim to maintain channels for feedback and problem reporting, including means for instant contact on site signage and offsite materials. Methods will vary depending on the type of site and the type of audience. The management plan or referenced marketing strategy should provide more information on the strategy you employ, maybe include some examples, and judges should be satisfied from visiting the site and talking to staff and visitors that adequate and appropriate information methods are in place. There are a range of methods for marketing green spaces, which might include: + Publication and distribution of annual reports and management plans (have these available to leaf through in the cafe, reception or other public buildings) + Online visitor information sites; those with facility for reviews and comments make a good monitoring tool + Social media + Events calendars – on notice boards, online, in newsletters + Local and free press + Local radio + Well trained and approachable staff – rangers, contractors or other staff, all of whom should be clearly identifiable + Printed media – posters, banners, leaflets, flyers or reverse sides of parking/bus tickets + Links to Green Flag – use your achievement of a prestigious international award to promote the site. Fly the flag and use the Green Flag Award website to promote the site; a free, fully updatable web page is available for every winning site + Share others’ communication channels, for example those of the managing organisation, and partner organisations + Local noticeboards – physical and online + Sometimes, marketing is done practically by taking the experience of the site to others – for example taking plants or animals, giving talks on growing vegetables or wildflowers, or on the history of the site, to schools or local groups rather than them coming on to site + The marketing of cemeteries and crematoria has to be carried out in a very sensitive way and might comprise a leaflet detailing the history of the site and any interesting historical features. It should also contain useful numbers – where to go for support after a bereavement, how to register a death and a list of local Funeral Directors, for example. This could be completely financed by an Undertaker + Sensitive sites that are actively seeking to control visitor numbers, for example to protect the environment, could decide their marketing strategy was to approach schools or other groups to arrange scheduled visits and promote events taking place at other sites Once the methods of communication have been selected, it is vital that the message is clear in wording and design (use infographics and multiple languages as appropriate), and is made available at the appropriate time. Once the material is out of date it must be removed from circulation. Further Information Green Flag guidelines for the use of the logo are available on the website